As a Boy Scout, I was taught early in life to "Be Prepared." At our weekly meetings, we were required to present 10 cents and a handkerchief. The dime was so that we could make an emergency phone call at a phone booth (yes, it only cost 10 cents to make a call back then, and we still had pay phones).
When I led Epcot® theme park, we opened four major attractions. When new attractions are launched, Disney typically has a "press event" with media from around the world invited for several days to interview executives and preview new products.